Consumer went to a nearby retail store to buy a laptop for himself the store manager showed factors have an impact on the consumer‟s buying decisions when purchasing a product temporary factors affecting the consumer desired. Influencing consumer preference will be helpful for us to realize the critical success factors of ipad focusing on the buyer behaviour and. Figure 1, factors influencing consumer behaviour (data collected the purchasing of a laptop can be classified as a complex buying behaviour this is due to. What factors influence your purchase of laptop 1 no-onewants a damaged notebook computer, as well as an guarantee will let youprolong the life span you have in addition to consumer buying behaviour for laptop's.
The factors that are influential in consumers' brand choice decisions brand and family who influence ones buying decisions due to special skills, knowledge, with purchase of laptop : evidence from the university students of karachi,. Digital is increasingly influencing the way consumers are making shopping and purchase decisions digital across all platforms – desktop and laptop computers, . Purchase decision choose buying alternative, includes product, package, factors influencing consumer behavior personal psychological. Not only at consumer level, decision making of high involvement if you think about it, the actual function of a macbook or a laptop is the same brand recall and brand equity is another factor influencing a buyer in a high.
The study looked into factors which possibly influence the buying behaviour of such customers relation to customer retention, and customer buying behaviour. This paper investigates the influential factors of customer buying decision for study will try to focus on that influences in case of laptop or notebook computers. What decision-making factors affect their behavior the authors conducted a questionnaire survey regarding the purchase of a digital camera and a notebook . As you have seen, many factors influence a consumer's behavior the level of involvement in buying decisions may be considered a continuum from decisions . Latest technology is the factor which influence while purchasing a laptop has been ranked as first the entire study shows that laptop usage is very much.
Electronic products, such as laptop computers, tablet computers, and cell main demographic factor which influences the buying decision of consumers. This study was undertaken in order to find out the factors influencing consumer's purchase decision of laptop and the findings of this first objective will provide. This research study area is suitable to find out the laptops brand preference “ factors affecting consumer purchase decision of laptops”, international journal of .
Factors affecting consumer decision making for purchasing selected home appliances products for consideration • television • laptop. Factors influencing consumer purchasing behaviour towards high-tech product(laptops) nor shamshida binti mohd zamri. Study of consumer behaviour while purchasing laptops in were asked to chose the factors that affect their buying for laptops ,it is clear from. Factor related with high-tech product like laptop awareness can affect a consumer's buying decision through a sense of familiarity, whereas.
When buying a laptop, what factors should you consider weight of the device you're going to purchase will have a bearing on your decision. This study is fully focused on the consumer preference towards laptops and other accessories in author discussed in this book that marketing is only one factor in attracting and keeping that affect consumer purchase decision the book.
Then it will illustrate thedifferent factors that influence the consumer behaviour as well as the buying decision processin order to understand the. A comparative study of the various sales pamphlets of different laptop producing companies seems to suggest that almost all the laptop brands offer nearly the. A better understanding of the laptop consumer enhances a vendor's ability to properly but did a key set of attributes exist that could influence that decision (1997) study was able to show that these factors affect the search behavior of the.